How DeepM Helped an Accomplished Outdoor Brand Capture Visibility and Market Share Across an Entire Product Segment
The Challenge: Breaking Through in a Saturated Seasonal Niche
The cornhole bags category is a hyper-competitive, seasonal battleground on Amazon. Search terms like: “corn hole bags”, “cornhole bags set of 8 regulation”, “professional cornhole bags” generate tens of thousands of searches each month, peaking during spring and summer. The niche is dense with near-identical offerings: regulation-sized bean bags in sets of eight, boasting weatherproof materials and team-themed colors. With many top listings backed by thousands of reviews and heavy ad placements, visibility is hard-won.
Our customer — a seasoned vendor in the outdoor recreation space — had multiple strong offerings, but limited visibility across key search queries. The opportunity wasn’t just in improving a single listing, but in unlocking growth across the entire search space for cornhol bags.
The DeepM Insight: A Cluster-Based Optimization Strategy
DeepM’s intelligence and optimization engines analyzed millions of datapoints across listings, content, ads, and search behavior to assess the cornhole space. Key findings:
- Multiple product variants aligned well with high-volume search terms.
- Competitive coverage was fragmented — openings existed on the front page.
- Some products had zero visibility but strong fit — ideal targets for search-term activation.
In this case, we identified 7 high-priority search terms spanning 5 product listings, and recommended a multi-pronged optimization strategy centered on search space targeting, ranking momentum, and precision ad deployment.
Outcomes: Ranking, Market Share, and Sales Uplift
Search Ranking Improvements
The results were substantial and widespread:
- Products moved from positions 40+ to top 10 in several search terms.
- One product jumped from #40 to #13 for “cornhole bags set of 8 regulation”.
- Another rose from #8 to #4 in “corn hole bags”, among the most competitive terms.
This uplift positioned our customer’s listings alongside the most visible and trusted products in the niche.
Sales and Market Share Growth
Prior to DeepM’s intervention, most of the target products held little to no market share within the search terms identified. After implementation:
- One standout listing saw its normalized sales rise by over 180% in the competitive key word “cornhole bags”, even after accounting for the seasonal 7× increase in search traffic, reaching almost $5,000 monthly just from this keyword! While raw sales across the initiative surged, it was the efficiency of conversion and ranking movement that set this campaign apart.
- On average, products gained +11 percentage points of market sales share across the 7 targeted keywords. This share was captured organically and with efficient, focused ad support — not heavy-handed spend.
Sales Ranking Improvements
Beyond visibility and sales performance, the products have substantially improved their positioning (BSR) within their top level category:
- The leading product in this case jumped from sales rank of 9,832 to 465. The other products have shown the following movements: 18,697 to 3,068; 31,004 to 4,659; 84,133 to 4,362; and 85,018 to 17,420.
- On average, the sales rank percentile positioning of the products compared to their competitive product set, improved by 17%, indicating meaningful repositioning relative to competitors.
Conclusion
This wasn’t a one-product fix. It was a category-level shift, built on insight, precision, and timing. By treating search space as a strategic asset and acting decisively, our customer earned real estate in one of the most seasonal, competitive niches on Amazon — and turned a once-scattered presence into a unified, high-impact strategy.
Why It Worked
- Data-driven targeting: Instead of guessing which terms might work, DeepM pinpointed exact search spaces where the customer’s products could win.
- Execution agility: The customer was able to deploy changes quickly — activating ads, refining keyword focus, and tracking results per search term.
- No unnecessary changes: In this case, content remained unchanged — performance gains came from strategic targeting and tactical positioning.
