How DeepM Helped Super Ninja, an Accomplished Pest-Control Brand, Accelerate Sales and Visibility with Smarter Content and Ad Targeting
The Challenge: Entering a Crowded, Utility-Driven Market
The fruit fly trap category is a staple in the pest control section on Amazon — a space dominated by mass-market utilities, low prices, and keyword-saturated listings. With search terms like “fruit fly trap”, “fruit fly killer”, “fruit fly catcher”, “indoor fruit fly traps”, generating high intent and significant monthly search volume, visibility alone can determine a product’s trajectory. However, ranking high is no small feat. The space is saturated with dozens of near-identical SKUs, many backed by massive ad budgets and years of accumulated reviews.
Our customer — Super Ninja, an accomplished vendor in the Home & Garden Consumables space — offers a robust range of eco-friendly pest control solutions, including fruit fly and gnat traps, anti-wasp and anti-roach devices, and more. They aim to further grow visibility and sales in the fruit fly trap segment, unlocking their full potential given the brand’s qualitative products, strong identity, and category relevance.
The DeepM Strategy: Optimizing the Fly Funnel
DeepM’s marketplace intelligence scanned millions of datapoints to assess ranking gaps, search behaviors, content mismatches, and ad opportunities across the entire fruit fly niche. In this case, we identified ten high-priority search terms with high ROI potential, and recommended a multi-pronged optimization strategy centered on two main tactics.
- Comprehensive content optimization to improve keyword alignment, semantic relevance, and SERP performance.
- Deployment of precision advertising, targeting the highest-impact queries with lean spend and measurable ROAS goals.
Outcomes: Ranking, Market Share, and Sales Uplift
Search Ranking Improvements
The results were substantial and widespread. The product rose from an average search ranking of #14 to #4 across the ten major search terms identified. Specifically, for the two higher-competition search terms — “fruit fly traps for indoors” and “fruit fly trap” — which together generate above 250,000 monthly searches, the product jumped from ranks #14 and #10 respectively to #4 in both, driving a sharp increase in impressions and clicks. This uplift positioned our customer’s listings alongside the most visible and trusted products in the niche.
Sales and Market Share Growth
The changes didn’t just bring attention — they brought results:
- Normalized sales rose by more than 2,300% across targeted keywords. For example, sales under the term “fruit fly traps for indoors” alone grew from $1,500 to over $36,000/month, with others like “fruit fly trap indoor” and “fruit fly killer” contributing substantial volume.
- On average, products gained +5 percentage points on average (from 1% to 6%) of market sales share across the ten targeted keywords. This share was captured organically and with efficient, focused ad support — not heavy-handed spend — further solidifying Super Ninja’s position as a leading eco-friendly pest control brand in the fruit fly trap category.
Sales Ranking Improvements
Beyond visibility and sales performance, the products have substantially improved their positioning (BSR) within their top level category:
- On Amazon’s bestseller ranking (BSR), the product jumped from #5,758 → #162 — an astonishing shift in a relatively short window.
- Relative to its competitive set, sales rank percentile improved by over 50%, moving the product from bottom-third to top-tier performance in its category.
Conclusion
This case shows the value of executing on both levers — content and advertising — when entering a mature, commoditized market. With DeepM’s guidance and Super Ninja’s swift, disciplined execution, they didn’t just enter the fruit fly space — they secured top-tier real estate and turned visibility into dominance.
Why It Worked
- Content realignment: We addressed missed keyword opportunities and tuned the listing to match top-converting queries.
- Search space precision: Instead of trying to win everywhere, we selected a handful of queries where visibility would matter most — and pushed hard.
- Lean but targeted ads: Strategic spend captured momentum quickly and elevated rank at key inflection points.
- Operational strength: True to the efficiency that defines their day-to-day operations, Super Ninja’s team dedicated the focus, resources, and discipline needed to execute DeepM’s refined prescriptions — transforming strategic insight into tangible impact.
