How DeepM Helped a Lighting Brand Multiply Sales 6× and Secure Top-3 Positions in Core LED Keywords
The Challenge: Breaking Through in a High-Volume, Price-Driven Category
The LED lighting category on Amazon is among the most competitive in home improvement, generating nearly 90,000 monthly searches across short-tail terms like “t8 led”, “can light bulbs”, and “flood light bulbs”. Visibility is fiercely contested, and products that fail to secure top-row positions often disappear in the scroll.
Our customer — a well-established lighting brand — offered high-quality products but remained stuck in mid-pack positions for critical keywords. Despite consistent advertising, their sales share was marginal, and they struggled to build momentum against better-ranked rivals.
The DeepM Strategy: Precision Rank Lifts + Cluster Activation
DeepM’s analysis mapped millions of data points across the LED lighting niche and revealed high-ROI keyword search term clusters where the brand could break into the upper echelon. The optimization plan focused on:
- Short-tail anchors: Prioritized high-volume terms (“t8 led”, “can light bulbs”) as visibility gateways.
- Cluster activation: Extended gains into related terms like “led flood light bulbs indoor” and “outdoor flood light bulb” to broaden coverage.
- Sustained ad investment: Maintained budget levels to reinforce rank momentum and ensure stable visibility in crowded segments.
Outcomes: Top-3 Breakthroughs and Market Share Expansion
Search Ranking Improvements
- “t8 led” improved from #7 → #1, securing the top spot on a core category-defining term.
- “can light bulbs” advanced from #7 → #2, breaking through in a brand-heavy field.
- “led flood light bulbs indoor” climbed from #22 → #3, unlocking visibility from near invisibility.
- “outdoor flood light bulb” surged from #17 → #4.5, nearly cracking the top three for a high-intent query.
- On average, rankings improved from #12.8 → #7.3 (up 5.5 positions), for the clusters targeted.
- Within the competitive set, percentile placement improved by 11 percentage points, reflecting stronger visibility relative to rivals.
Sales & Market Share
- Monthly organic sales grew from $1,211 → $7,131 (+$5,920 / +488%), for the search clusters targeted.
- Average market share improved from 2.3% → 11.4%, a +9.1pp gain, nearly 5× higher than before.
Sales Ranking Momentum
- Average top level category sales rank improved by about 2,000 positions across the tracked product set.
- Within the competitive set, percentile placement of the tracked products’ salesrank improved by 5.6 percentage points, showing that the brand pulled ahead of peers, not just in absolute terms but in relative performance.
Conclusion
DeepM’s precision-driven strategy transformed a lighting brand’s standing in one of Amazon’s toughest categories. With 6× sales growth, top-3 positions on critical terms, and measurable percentile gains in both search and sales rank, the brand not only unlocked immediate results but also strengthened its long-term competitive edge.
Why It Worked
- Main-term breakthroughs: Capturing top-3 positions for “t8 led” and “can light bulbs” unlocked high-volume traffic.
- Cluster reinforcement: Success in related terms like “led flood light bulbs indoor” amplified cross-term visibility.
- Relative advantage: Percentile gains confirmed the brand wasn’t just selling more, but gaining ground against competitors.
- Sustained execution: Maintaining ad investment ensured DeepM’s prescriptions translated into durable growth.
